Dating is like sales

Last Updated on October 24, About midway through the talk, I picked up on a trend after Thomas made a reference to matchmaking, in that sales is just like dating. Show your interest in the other person. Find a way to stand out. This helps in making your second contact to reference to so it hopefully brings back some familiarity and trust from your first conversation.

When explaining how I think about certain parts of the sales process, I often find myself comparing them to dating and romance. The artful dance of pursuing and securing that first date or first contract share more in common than one might think. Make The First Move: Whether cold calling a new prospect or introducing yourself to a stranger at the bar, the awkwardness of trying to make something out of nothing is never comfortable. But, with a little bit of practice and a deep understanding of what you are selling, either your product or your self, you learn what kinds of opening lines or conversations work best for you and which ones get you hung up on or a drink thrown in your face. Quit Being Cute: During the first few moments of conjuring something from nothing, countless deals and dates were lost when the pursuer assumed too much about the other person or took the conversation too far too quickly.

It starts with the chase, followed by a series of casual dates, leading up to a committed relationship. You need to know if your customer is really into you before investing your time in them. Making the first move is always awkward whether you are cold-calling or walking up to someone in a bar. Accept it and do it anyway.

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